Amritulya: A Fresh, Colorful D2C Tea Storefront
Designing an appetite-stimulating online store for artisanal Mango, Pineapple, Almond, Paan, and Vanilla Coffee tea powders.
This project was originally designed and delivered under Gogul Tamilselvan. Showcased here with full credit to the original engagement and client.
The Challenge & Our Approach
Expanding a loved retail tea brand nationwide meant translating freshness and flavour into a frictionless online store.
Amritulya craft unique flavored tea and coffee blends that customers love in physical retail stores. To expand nationally across India, they needed a direct-to-consumer digital presence that highlighted the freshness, natural ingredients, and flavor profiles of their tea collections.
We delivered an inviting, high-speed mobile shopping cart with flavor bundle builders, customer reviews, and zero checkout friction – so browsing the Mango, Pineapple, Almond, Paan, and Vanilla Coffee range feels as appetizing online as it does in store, and ordering takes just a tap.
“Really happy with the new Amritulya e-commerce website! It looks fresh, clean, and colorful – perfect for our Mango, Pineapple, Almond, Paan, and Vanilla Coffee tea powders. Everything is easy to browse, mobile-friendly, and the products look really tempting. We've already started getting more orders since it went live.”
Founder – Amritulya
Food & Beverage / D2CDesign & Branding
A fresh, vibrant visual language that makes every flavour feel appetizing.
Colour & Tone
A bright, colorful palette drawn from the fruit and spice flavours, keeping the storefront fresh, playful, and appetite-stimulating.
Typography
Friendly, rounded type that feels approachable and reads cleanly across product listings and flavour descriptions.
Imagery
Tempting close-up product and brew photography that showcases the natural ingredients and makes each blend irresistible.
Layout System
A clean, mobile-first grid with flavour bundle builders and consistent cards that keep browsing and checkout effortless.
Screenshots
Want to build an e-commerce store for your food or craft brand?
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